Abundance Canada

Recruitment Video for Organizational Hiring

Abundance Canada needed to fill a key position within their organization. Traditional hiring methods were not yielding the right candidates, and they wanted a fresh approach to attract talent that aligned with their mission and values.

Service:
Recruitment Video
Result:
Hired candidate in one week
Timeline:
Filming over 3 weeks, delivered within 4 weeks.
Platforms:
Linked in, Social Media

The Challenge

Abundance Canada needed to fill a key position in their organization, but traditional hiring methods just weren’t bringing in the right candidates. They wanted more than just another job posting—they needed to connect with people who truly aligned with their mission and values. They needed a fresh approach that would attract top talent while showcasing what makes their organization special.

What We Did

We took a different route—one that would tell their story and bring their mission to life through video.

🎥 Created a Compelling Recruitment Video

  • Instead of another generic job ad, we produced an engaging video that showed what it’s like to work at Abundance Canada.
  • We highlighted their culture, mission, and the meaningful impact this role would have.

💡 Focused on Storytelling & Connection

  • The video wasn’t just about listing job duties—it was about attracting the right person by making them feel connected to the mission.
  • It resonated with candidates who genuinely wanted to be part of something bigger.

📢 Optimized for Social Media & Job Platforms

  • We made sure the video was formatted and designed for maximum visibility across platforms.
  • It was easy to share, engaging to watch, and left a lasting impression.
Abundance Canada

The Results?

The impact was immediate:

✅ Position Filled in Just One Week!
Within days of posting the video, the perfect candidate applied—and they were hired in record time.

✅ The Video Made All the Difference
The new hire explicitly stated they applied because of the video—it spoke to them in a way that a traditional job ad never could.

✅ A Stronger Employer Brand for the Future
The video didn’t just help with this hire—it also reinforced Abundance Canada’s reputation as an amazing place to work, making future recruitment easier.

Why It Matters

Recruiting isn’t just about filling a position—it’s about finding the right person who aligns with your values and mission. A well-crafted recruitment video helps you stand out, connect with candidates on a deeper level, and make hiring so much easier.

📩 Need to attract top talent? Let’s create a recruitment video that makes people want to work for you.

Abundance Canada

“Our team had a great experience working with Rose Avenue Marketing on a recruitment video. They took our original idea and produced a video way better than we could envision ourselves. The video directly led to us hiring a great new staff member. They were professional, creative and great to collaborate with - would highly recommend!”- Anne Beifuss, Communications Specialist

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